mobco & L’Oréal collaboration

L’Oréal created an app for customers making them able to try out a new hair cut or hair color in augmented reality before making a decision: customers can have a picture taken with a tablet, select a hair color or haircut, paste it on that picture and look at the result. This is called The Style My Hair Pro App. For this purpose, L’Oréal needed a number of performant tablets, solid underlying technology and a good management supporting it.