Samsung’s Galaxy Unpacked 2025 brought a wave of exciting announcements, unveiling the Galaxy S25 Series, cutting-edge AI capabilities, and a glimpse into the future of mixed reality with Project Moohan. To get you up to speed on what’s new, this blog highlights the key enterprise features aimed at driving productivity and efficiency.

 

Unlocking the power of AI-driven productivity with the Galaxy S25 and S25+

As with previous January Unpacked events, Samsung has introduced three new Galaxy S models, each offering subtle, yet meaningful enhancements designed to boost productivity and performance. Here’s a breakdown of the key highlights:

• The Galaxy S25 Series introduces the world’s first 3nm processor, the Snapdragon 8 Elite for Galaxy. With its improved NPU, this chipset handles advanced AI functionalities more efficiently. Samsung reports a 40% improvement in NPU performance, a 37% increase in CPU speed, and a 30% boost in GPU capability compared to the Galaxy S24 Ultra.
• Most of the specs in the S25 Series remain unchanged from last year’s model, including the 6.2-inch and 6.7-inch displays, 4,000mAh and 4,900mAh batteries, a 120Hz Adaptive Refresh Rate, a 50MP main camera, a 12MP ultrawide lens, a 10MP telephoto lens, and a 12MP front-facing camera. However, the series debuts a bold, refreshed camera design with elevated edges, giving the lenses a sleek, floating appearance.
• While the camera hardware remains unchanged, software updates bring significant enhancements. With 10-bit HDR recording now the default, videos capture greater detail, and the Expert RAW app introduces Galaxy Virtual Aperture for precise depth-of-field control, delivering a DSLR-like photography experience.
• With seven generations of operating system upgrades and seven years of security updates, the Galaxy S25 series ensures secure, reliable, and optimised performance, making it a long-term investment for business continuity.

The Galaxy S25 and S25+ are now available to order, with deliveries starting from February 1. The Galaxy S25 and Galaxy S25+ are offered in Navy, Silver Shadow, Icy Blue, and Mint, priced at €710,21 (VAT Excl.) and €908,71 (VAT Excl.) respectively. Exclusive online colours include Blue Black, Coral Red, and Pink Gold. Orders placed between 22 January and 16 February come with an upgraded storage capacity at no additional cost.

 

Redefining power and performance with the Galaxy S25 Ultra

The Galaxy S25 Ultra is designed for modern business, offering enhanced productivity, powerful performance, and unmatched durability. Let’s take a closer look at its key features:

• The Galaxy S25 Ultra features a thinner bezel, expanding the display to an impressive 6.9 inches for a more immersive experience.
• A significant hardware upgrade is the 50MP ultrawide camera sensor, up from the S24 Ultra’s 12MP, capturing greater detail in landscape and macro shots. The rest of the cameras remain the same: a 200MP main lens, a 10MP telephoto with 3x optical zoom, a 50MP telephoto with 5x optical zoom, and a 12MP selfie camera.
• The Galaxy S25 Ultra refines Galaxy’s ‘Essential Design,’ emerging as the thinnest, lightest, and most durable Galaxy S device yet, featuring rounded edges for enhanced comfort and a cohesive aesthetic.
• Crafted with durable titanium and the innovative Corning® Gorilla® Armor 2, the Galaxy S25 Ultra offers advanced drop protection, anti-reflective treatment, and scratch resistance. The frame also includes recycled armour aluminium for the first time.

The Galaxy S25 Ultra is available to order now, with deliveries starting February 1. It comes in Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray, starting at €1144,71 (VAT Excl.). Exclusive online colours include Titanium Pinkgold, Titanium Jetblack, and Titanium Jadegreen. Orders placed between January 22 and February 16 include a complimentary storage upgrade.

 

The Samsung Galaxy S25 series is designed to elevate business productivity with cutting-edge AI tools that simplify workflows and maximise efficiency. From personalised assistants to seamless cross-app actions, it’s built to keep businesses ahead of the curve.

Let’s dive into the key features reshaping the way work gets done:

• AI Select streamlines on-screen interactions by offering relevant actions based on what’s highlighted. For example, selecting a date lets you add it directly to your calendar.
• Circle to Search makes searching your phone screen faster, more helpful, and highly contextual. It now instantly recognises phone numbers, email addresses, and URLs on your screen, allowing you to call, send an email, or visit a website with just one tap.
• Seamless actions across apps, powered by Samsung’s Gemini assistant, enables seamless workflows across multiple apps. For example, say, “Search for the quarterly sales report and share it with the team,” and Cross-App Actions manages it effortlessly.
• AI Photo Search simplifies finding specific images using natural language. For instance, say, “Find the product launch photos from last quarter,” and it quickly locates exactly what’s needed.
• Settings Search streamlines device management by allowing natural language commands. For example, ask, “Enable dark mode for presentations,” and quickly access the relevant setting.
• The Personal Data Engine adapts to your work habits, delivering tailored experiences based on your routines. All data is securely stored on the device, ensuring privacy and control.
• Now Brief provides real-time, context-aware suggestions via the Now Bar on the lock screen. For instance, it might prompt you to enable a meeting mode or open navigation based on your schedule and routines.
• Audio Eraser gives precise control over video audio, allowing adjustments to background noise, voices, or other elements. Perfect for creating clear, professional-grade content.
• Enhanced Generative Edit allows for precise image refinements, seamlessly removing unwanted objects or shadows to produce polished, professional visuals.

All Galaxy S25 devices come with 6 months of Gemini Advanced and 2TB of cloud storage at no additional cost. Gemini Advanced includes Samsung’s most advanced AI models and offers priority access to cutting-edge features such as Gems and Deep Research.

 

A glimpse at Project Moohan

Samsung has officially unveiled its mixed reality headset, codenamed Project Moohan, offering the public its first look at the sleek, ski-goggle-like design. Developed in collaboration with Google and Qualcomm, the headset will run on Android XR, Samsung’s dedicated OS for extended reality devices. While no release timeline has been confirmed, its debut at Unpacked marks a significant step forward.

 

A sneak peek of the Samsung Galaxy S25 Edge

Samsung’s Unpacked event concluded with a teaser for the Galaxy S25 Edge, a strikingly thin addition to the Galaxy lineup. With its ultra-slim design and just two cameras, it sets itself apart from the rest of the S25 series. Expected to launch in the first half of the year, it’s anticipated to be priced below the S25 Ultra. Stay tuned!

 

Eager to integrate Samsung’s latest additions to the Galaxy ecosystem into your organisation? Reach out to us at info@mob.co for details on availability and pricing.