Unpacking Apple’s 2024 It’s Glowtime event, it’s safe to say that Apple has unveiled state-of-the-art hardware designed to elevate your modern workplace. From the iPhone 16, with its various models, to the Apple Watch Series 10, AirPods 4, and more, this blog covers all the major upgrades designed to boost enterprise productivity and efficiency, providing insights into the practical benefits of these cutting-edge devices.

 

iPhone 16 (Plus): Hello, Apple Intelligence.

This year, the iPhone 16 and iPhone 16 Plus have been completely reimagined, built from the ground up to harness the full power of Apple Intelligence. Here’s a summary of the new groundbreaking updates.

• The iPhone 16 debuts a revolutionary touch-sensitive button called ‘Camera Control,’ designed to make capturing photos and videos more intuitive. With Camera Control, you can simply press the button to take a photo or slide your finger to adjust the zoom. Additionally, this button provides quick access to new visual AI features. The iPhone 16 also introduces the action button, which replaces the mute switch and was previously exclusive to the iPhone 15 Pro.
• Apple has introduced a major design shift at the back for the iPhone 16 models with a new vertical camera lens arrangement, replacing the previous diagonal setup. The vertically aligned rear cameras enhance photo quality with an upgraded system, including a new 48-megapixel ultra-wide lens. Additionally, the iPhone 16 supports capturing 3D photos and videos, ideal for creating immersive content that can be viewed on the Apple Vision Pro.
• From the front, the iPhone 16 and iPhone 16 Plus retain a familiar look with no major design changes. Both models feature a USB connector and a Dynamic Island that integrates the selfie camera and Face ID sensors.
• The iPhone 16 has a 6.1-inch display, while the iPhone 16 Plus comes with a 6.7-inch screen, reflecting the same dimensions as last year’s iPhone 15. Additionally, the iPhone 16 now boasts Apple’s most durable glass, offering enhanced protection against scratches and drops.
• The iPhone 16 is driven by the new A18 chip, offering up to 30% faster performance compared to the iPhone 15’s A16 Bionic. This latest model emphasises Apple Intelligence, leveraging the A18 chip for on-device AI capabilities and utilising Apple’s Private Cloud Compute infrastructure for advanced cloud-based features.
• Apple promises longer battery life with the new chip and larger battery. For business users, this means more reliable performance throughout the workday, reducing the need for frequent recharges and keeping the device consistently ready for essential tasks and meetings.
• With Wi-Fi 7 support, the iPhone 16 offers faster and more reliable internet speeds for both home and office use.
• The iPhone 16 and 16 Plus are available in five vibrant colours: ultramarine, teal, pink, white and black. The new white replaces last year’s yellow, while the other colours remain the same but are now more electrifying compared to the previous pastel shades. Additionally, the iPhone features a Ceramic Shield layer on the back, making it about 50% more durable and better able to withstand drops.

Apple’s newest entry level AI smartphones, with 128GB storage as standard, start at €765,51 (Excl. VAT) for the iPhone 16 and €884,01 (Excl. VAT) for the iPhone 16 Plus. The devices are available for pre-order as of Friday September 13. The iPhone 16 will hit the store shelves on Friday September 20.

 

iPhone 16 Pro (Max): Hi, Apple Intelligence.

At its ‘It’s Glowtime’ event, Apple unveiled its latest flagship smartphones, the iPhone 16 Pro and iPhone 16 Pro Max. These new models feature larger displays, an innovative Camera Control button, the advanced A18 Pro chip, and more. Here’s a summary of the key updates.

• The iPhone 16 Pro features a 6.3-inch display, while the iPhone 16 Pro Max offers a 6.9-inch screen, the largest ever on an iPhone, with the thinnest bezels Apple has ever made. For business users, these expansive screens enhance multitasking and productivity.
• The new devices are powered by the A18 Pro chip, which includes support for Apple Intelligence and offers significant improvements over the A18 in the iPhone 16 and iPhone 16 Plus. The A18 Pro is built with advanced 3nm technology and features a new 16-core Neural Engine that provides 17% more memory bandwidth. Tasks using Apple Intelligence run up to 15% faster compared to the A17 Pro.
• The new iPhone 16 Pro comes with exciting camera upgrades. It features a “Fusion” 48-megapixel camera with a revamped interface, offering instant photo capture and stunning detail. For the first time, there’s a 48-megapixel ultra-wide camera with autofocus, making it easier to capture expansive shots with clarity. Additionally, the iPhone 16 Pro introduces a 5x zoom telephoto camera, enhancing your ability to get closer to the action.
• The iPhone 16 Pro now lets you capture stunning 4K video at 120 frames per second with full HDR, thanks to its advanced 48-megapixel Fusion camera. The camera app also features smart audio enhancements to minimise wind noise. You can shoot in 4K120 for both slow-motion and regular video, and adjust the playback speed to 120, 60, 30, or 24 fps after recording.
• Just like the iPhone 16 and iPhone 16 Plus, the iPhone 16 Pro models will receive the all-new “Camera Control” button. The new Camera Control on the iPhone 16 Pro is a sleek, touch-sensitive button made of sapphire crystal. It simplifies using the camera with haptic feedback: a single click opens the camera app, another click takes a photo and holding it down records video. Light taps reveal a clean preview for better shot framing, and you can use gestures to quickly access zoom and lens options. Later this year, a half-press feature will allow you to lock focus and exposure. Additionally, the Camera Control integrates Visual Intelligence, a new feature that provides contextual details about what you’re photographing.
• The iPhone 16 Pro now includes advanced microphones that capture Spatial Audio during video recording, providing a richer sound experience with AirPods or Apple Vision Pro. The new Audio Mix feature uses machine learning to separate background noise from speech for clearer audio, and Voice Memos has been upgraded to allow layering of multiple recordings. For business users, these enhancements offer superior audio clarity and versatility for presentations, meetings, and recording important notes.

The titanium frame now features a new blasted finish and is available in an updated colour palette: a sleek Black Titanium, a striking White Titanium, the classic Natural Titanium, and a fresh Desert Titanium. The iPhone 16 Pro 128 GB starts at €970,91 (Excl. VAT) the iPhone 16 Pro Max 256 GB at €1168,41 (Excl. VAT). Both models are available for pre-order as of September 13 and will be officially released on September 20.

 

 

 

 

 

 

AirPods 4: Iconic, Now Supersonic.

The AirPods 4 are a significant upgrade, featuring a completely new design. Apple has used ’50 million data points’ to create the most comfortable and best-fitting AirPods yet. What’s even more exciting is that Apple is unveiling two distinct versions of the AirPods 4. Here’s a closer look at what’s new with these groundbreaking earbuds.

• Apple last updated its AirPods in October 2021 with the introduction of the AirPods 3, which featured a new design and Spatial Audio support while retaining the AirPods 2. With the AirPods 4, Apple is now set to replace both existing models by offering two distinct versions of the new AirPods.
• The AirPods 4, powered by the H2 chip, introduce a range of audio upgrades that make them a standout successor to the previous AirPods models. With features like Voice Isolation and Personalised Spatial Audio, they offer superior clarity and focus, making them perfect for business professionals who require exceptional call quality and immersive sound during meetings.
• The premium AirPods 4 model includes exclusive features like Active Noise Cancellation, Transparency Mode, and Adaptive Audio. While the more affordable version does not have these advanced features, it still benefits from the new design and other modern upgrades.
• The case also receives notable updates, including a new speaker for Find My that plays a sound to help locate it if lost. It now features a USB-C port for charging, replacing the old Lightning port, and supports wireless charging by default.

 

 

AirPods Pro 2: All-in-One Hearing Health Experience.

The AirPods Pro 2 are getting exciting new features, including a hearing protection mode that prevents volume levels from damaging your hearing. Additionally, you’ll be able to test and monitor your hearing health, with a hearing aid mode available if hearing loss is detected.

Later this fall, a new Hearing Aid feature will be added to the AirPods Pro 2, enabling them to function as a hearing aid to enhance your ability to hear your surroundings.

The updated AirPods Pro 2 will be available for purchase at €220.41 (Excl. VAT) as of today.

 

 

AirPods Max: Fresh Colours, Bold Sound.

Approaching their fourth anniversary since their debut in December 2020, the AirPods Max are getting a significant update. To mark the occasion, Apple has introduced a USB-C charging port and new colour finishes, including Midnight, Blue, Purple, Orange, and Starlight. Additionally, the updated AirPods Max will support Personalised Spatial Audio with the upcoming iOS update.

Pre-orders for the new AirPods Max start today at a retail price of €457,41 (excl. VAT), with the official launch set for September 20.

 

Keen to integrate Apple’s latest hardware into your modern workplace? Get in touch using the form below for more information and discover how these new advancements can drive productivity and innovation in your enterprise.