Apple M3: Bigger. Better. Stronger. Power.

Nov 7, 2023 | Apple, Hardware, iOS

Faster speeds, longer battery life, and, on the high-end, the horsepower needed to work securely from anywhere. Meet the new MacBook Pro and iMac 24” powered by Apple’s ground-breaking M3, M3 Pro and M3 Max chips.



MacBook Pro M3, M3 Pro & M3 Max 14”/16”: Mind-blowing. Head-turning.

Only 9 months after releasing its new MacBook Pro, Apple announced new 14-inch and 16-inch versions of its Pro model powered by the M3, M3 Pro and M3 Max chips. An overview of how the latest addition to the Pro family enables your workforce to be productive anytime, anywhere:

  • The MacBook Pro M3 14” features up to 8 CPU cores and 10 GPU cores, making it sixty times faster than the MacBook Pro with M1.
  • The M3 Pro chip is available in both 14″ and 16″ models and gets up to 12 CPU cores and 18 GPU cores. According to Apple, the chip is up to 40 per cent faster than the M1 Pro. The M3 Max, in turn, comes with 16 CPU and 40 GPU cores, making it 80 per cent faster than the M1 Max.
  • The biggest change in the M3-series is the improved GPU. The GPU supports Dynamic Caching, a feature where the GPU allocates the use of local memory in the hardware in real time, so that the exact amount of memory required for each task is used. This allows the GPU to be used more efficiently.
  • All M3 chips get up to 22 hours of battery life on a single charge.
  • When comparing the devices to their predecessors, the design and general functions remain. The size, weight, camera, mics, speakers, ports, Wi-Fi, and Bluetooth are all just like the MacBook Pro with M2. The display did get a tiny improvement, with SDR brightness now up to 600 nits compared to 500 nits in previous models, making the screen 20 per cent brighter than before.

The new MacBook Pro models come in silver, space grey, and the all-new space black, and are available as of November 7. Prices start from €1.602,91 (VAT Excl.) for the 14-inch model with the M3 chip. The 16-inch model begins at €2.408,71 (VAT excl.).



iMac 24”: Packed with more juice.

Apple iMac M3

Apple introduced a redesigned iMac with a new colourful design and M1 chip at its Spring Loaded event back in April 2021. It took more than two years to get its first update, which arrived in October 2023 with the introduction of the M3 chip. Here’s everything we know about the new iMac 24”.

  • The new iMac M3 comes with 8 CPU cores, which Apple claims are faster and more efficient than its previous Apple Silicon chips. The new device also features an improved GPU with hardware support for raytracing.
  • The new iMac 24” comes with up to 24GB of memory and up to 2 TB of storage.
  • The new M3 is up to 30 per cent faster in productivity apps such as Excel. Those who do a lot of photo or video editing will benefit too. In Photoshop, the iMac with the M3 chip is said to perform up to twice as fast, according to Apple, and the all-in-one can process up to twelve 4K streams simultaneously.
  • To improve connectivity, the new iMac 24” supports Wi-Fi 6E and Bluetooth 5.3.
  • Visually the computer is almost identical to its predecessor, the iMac with M1. The device still gets a 24” screen with 4.5K resolution, which is surrounded by white screen bezels. The coloured casing too remains unchanged. However, Apple claims that it is now made of 100 per cent recycled aluminium.
  • The seven colourful options are still available, including peripherals that charge via Lightning.

The iMac M3 is available as of November 7. Pricing for the M3 model with 8 GPU cores, 8 GB of working memory, and 256GB storage starts at €1.279,99 (VAT Excl.). The iMac 24” with 10 GPU cores has a retail price of €1460,71(VAT Excl.) and comes with two extra USB 3 ports, in addition to the two Thunderbolt 4 connectors that come standard in the iMac, and a gigabit Ethernet port embedded in the external power block.