Say hello to brand-new Apple hardware here to boost workplace productivity and efficiency!

Jan 19, 2023 | Apple, Hardware, iOS

It’s only mid-January but the first new Apple products are already a reality! Two new MacBook Pros and an upgraded Mac Mini, keen to give your modern workplace a boost! An overview of what’s new.



MacBook Pro M2 Pro & M2 Max 14”/16”: Mover. Maker. Boundary breaker.

Apple MacBook Pro M2 Pro & M2 Pro Max

After some delay, Apple announced the new 14-inch and 16-inch versions of the MacBook Pro earlier this week. The new MacBook Pro, featuring M2 Pro and M2 Max, is designed to support your employees in today’s modern workplace. With even more power-efficient performance, battery life of up to 22 hours, and enhanced connectivity, the new MacBook Pro enables your workforce to be productive anytime, anywhere. Here is an overview of what’s new:

  • The MacBook Pro M2 Pro features up to 12 CPU and 19 GPU cores, combined with 32GB of working memory. The M2 Max has up to 96GB of working memory and 12 CPU and 38 GPU cores, making the devices more than 6 times faster than the latest MacBook Pro’s with Intel chips.
  • When looking at graphics performance, the M2 Pro and M2 Max are said to be up to 30 percent faster than their M1 predecessors. The performance of the Neural Engine has increased by 40 percent for both chips, making the new MacBook Pros the perfect companion for media producers, developers, and graphic artists.
  • When onboarding the new MacBook Pro series, you are also up to speed with the latest Wi-Fi and Bluetooth standards as both models support Wi-Fi 6E and Bluetooth 5.3. Besides, by onboarding HDMI 2.1, you can now connect up to 3 external displays among them a 4K or 8K display.
  • When comparing the devices to their predecessors, the design and general functions remain. The new MacBooks also feature a Liquid Retina XDR display, full HD webcams, 6 integrated speakers, 3 Thunderbolt 4 ports, an SDXC card slot, and MagSafe 3 charging.

The new MacBook Pro models, available in silver and space grey, can be pre-ordered as of today and will be delivered starting Tuesday 24 January. Prices start from €2,449 for the 14-inch model with the M2 pro chip, 16GB of memory and 512GB of SSD storage. The 16-inch model starts at €2519,83 (VAT excl.).



Mac Mini M2: More Muscle. More Hustle.

Apple Mac M2 Mini

If you already have a mouse, monitor and keyboard, the Mac Mini is the most affordable way to onboard an Apple computer into your corporate infrastructure. In 2020, the smallest Mac became much more powerful than its predecessors thanks to Apple’s M1 chips. Now Apple is adding an even more powerful processor and this at a lower price. Here’s what you need to know:

  • The Mac Mini with Apple M2 chip has an 8-core CPU, 10-core GPU and up to 24GB of central memory. When onboarding the M2 Pro, you are topped by a 12-core CPU, 19-core GPU and up to 32GB of central memory. That’s a lot faster than its predecessor, making it the perfect fit for professional users looking for superfast performance and incredible productivity for a more affordable price.
  • The new Mac Mini continues to deliver extensive connectivity with a wide range of ports: two Thunderbolt 4 ports, two regular USBs, one Ethernet, one HDMI, and an upgraded headphone jack too support high-impedance headphones. The M2 Pro model has two additional Thunderbolt 4 ports and can support up to 3 displays, among which one 8K display – a first for the Mac. Besides, the new Mac Mini features Wi-Fi 6E and Bluetooth 5.3 for seamless wireless connectivity.
  • The newest addition to the Mac Mini family has a virtually unchanged design. It is made of aluminum and, like the previous version powered by Apple Silicon, is available in silver.

The Mac Mini 2023 can be pre-ordered as of today and will be delivered as of January 24. Pricing for the M2 model with 256GB storage starts at €594,21 (VAT Excl.). The Mac Mini with M2 Pro and 512GB storage has a retail price of €1296,69 (VAT Excl.).