Unraveling the business advancements of the MacBook Air M3

Mar 7, 2024 | Apple, Hardware, iOS

More performance, faster Wi-Fi, up to 18 hours of battery life, and support for up to wo external displays. The new MacBook Air M3 is just what most office workers need. A deep dive into what’s new for enterprise.  

The introduction of the new Apple MacBook Air M3 brings forth an array of improvements that significantly augment its value proposition for enterprises. Powered by the advanced M3 chip, the MacBook Air 13” and 15” promises heightened performance and efficiency, which are crucial for meeting the demands of the modern workplace. Coupled with its sleek design, improved battery life, and innovative features, the MacBook Air offers enterprises a compelling tool for enhancing productivity, fostering collaboration, and staying ahead in this ever-evolving digital landscape.


The performance, portability, and capabilities business users love

Let’s zoom in on the exciting new features coming to the MacBook Air, focusing particularly on its relevance for enterprise.

  • The MacBook Air M3 is available in both 13-inch and 15-inch variants. The 13-inch model prioritises portability, perfect for those constantly on the move, while the 15-inch version provides a generous display area for enhanced multitasking potential.
  • In general, the design remains largely unchanged, following the pattern set by the previous M2 MacBook Air, which underwent a comprehensive redesign, resembling the 14-inch MacBook Pro. The MacBook Air M3 retains the same four color choices as its forerunner—midnight, starlight, space gray, and silver. Nevertheless, this iteration of the MacBook Air is crafted using 50 percent recycled materials, reflecting a commitment to sustainability.
  • Utilising the M3 chip, the performance of the new MacBook Air is doubled compared to its predecessor, translating to 50% faster web browsing speeds and an extended battery life of 40%.
  • The display remains consistent across generations. However, the notable enhancement lies in the support for up to two external displays. This makes the MacBook Air M3 an ideal choice for business users who rely on enhancing their multitasking capabilities.
  • The MacBook Air M3 features Wi-Fi 6E, MagSafe charging, two Thunderbolt ports, and a 3.5 headphone jack ensuring versatile connectivity.
  • Equipped with a 1080p FaceTime HD camera and a three-microphone array, the new MacBook Air offers a solid basis for seamless collaboration with colleagues around the globe.
  • The Magic keyboard features a full-height function row with Touch ID, giving users a quick, convenient, and secure method to unlock their Mac, access apps and website, and complete purchases.
  • The M3 MacBook Air models support 8-24GB memory, with 8GB being the standard configuration. Additionally, both models offer16GB of Unified Memory.

The magic of macOS

Together with macOS, the MacBook Air provides an unrivaled experience to business users. Let’s take a closer at the seamless integration of hardware and software:

  • Users now have the ability to place widgets directly on the desktop, interact with them effortlessly with just a click, and even access iPhone widgets directly from their MacBook Air.
  • Video conferencing becomes more engaging thanks to excellent features such as Presenter Overlay and Reactions.
  • In Safari, Profiles keep browsing activities separate for various topics and projects, while web apps provide faster and easier access to favourite websites.
  • Business professionals can now utilise the spacious display of the MacBook Air with Split View or spread out across screens with support for up to two displays.
  • With continuity features like AirDrop, Universal Clipboard, Continuity Camera and Handoff, the MacBook Air seamlessly integrates with the iPhone and other devices in the Apple ecosystem.
  • The MacBook Air includes robust built-in productivity applications such as Pages, Numbers, and Keynote, and thousands of apps optimised for Apple Silicon including Microsoft 365 and numerous iOS applications.

The new MacBook Air Series is available as of March 8. Prices for the 13-inch model start from €1073,55 (VAT excl.) for the 13-inch model with M3 chip. The 15-inch model begins at €1321,49 (VAT excl.).

Keen to onboard the new MacBook Air series? Get in touch via the form below for more information on specs, availability and pricing.